Bynk · Publicerad 16 aug 2019

What you'll do:
  • Be responsible for developing, building and strengthen the Bynk brand by gaining a deep understanding of our commercial proposition and fuel customer growth through various customer acquisition channels.
  • Collaborate closely with the Marketing-, Product- and Management team creating buzz about our products and work to shape our brand within the local market.
  • Source, establish and manage marketing opportunities, strategic co-operations, channels, and partnerships driving growth.
  • Manage our performance marketing channels within Paid Search, Paid Social and Programmatic Ad Buying.
  • Manage budget and ensure tracking, attribution modelling and return on digital marketing investments.
  • Plan and implement marketing automation processes and campaigns in collaboration with Marketing- Product and Software Developer teams.
  • Manage CRM activities with focus on customer retention, engagement and loyalty metrics.
  • Oversee and project lead market specific and operational topics.
  • Lead marketing team and activities as we continue adding new products and expand internationally
What you'll need:
  • Demonstrated solid experience and track record in managing performance marketing investments in FinTech, E-Commerce, Consumer Platforms or other relevant online consumer services
  • Strong communication skills and captivating storytelling ability with a track record of building well-recognized brands
  • Creativity regarding innovative marketing channels and potential influencers
  • Excellent communication and analytical skills - you easily evaluate data to use in decision making
  • Academic degree in Business, Marketing or equivalent
  • Entrepreneurial personality with strong customer, product and business thinking
  • Extensive experience in Google Ads, Facebook Ads Manager, Google Display & Video 360, Google Analytics, DSP platforms
  • Solid background using complex Customer Relationship Management and marketing automation
  • To be fluent in both Swedish and English
A background check will be required for this position.
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