Dyson has had a presence in the Nordics since 2000 enjoying some success in Finland and Denmark in establishing the brand through floorcare, starting with bagless cylinder vacuums and moving recently in cord-free stick vacuums. However to establish a foothold across the region an acceleration of investment and a new direct retail approach has been taken in 2016. From activity through the line (TTL) and the formation of strategic retail partnerships awareness has as much as tripled in some markets with further significant investments, New Product Development launches and activation plans to follow in 2017.
To support the significant ambitions for the Nordic markets there is a need for feet-on-the-ground in the region. Q1 2017 will see the establishment of a Dyson Nordics subsidiary based in Stockholm where a Regional Manager will take charge of the regional development plans supported by a Senior Marketing Manager. This individual will be an expert in brand development, TTL marketing campaigns and investment optimisation as well as feeling comfortable with all retail and digital disciplines although these will be supported with specialists dedicated to the region but based in Dyson HQ in the UK.
The Senior Marketing Manager will be required to collaborate closely with the Dyson HQ team where global campaigns and assets are created which can be localised and weighted according to market need. Used to working with a complex stakeholder network, happy to role your sleeves up and able to manage a demanding task list, this individual will work to understand the culture of the organisation and best represent the values that have established Dyson in 75 markets to make us a £3bn per annum company.
If this role sounds like you, you will have a strong marketing background with experience in direct marketing methods. You will have strong communication skills in both Swedish and English and be happy to travel regularly with the role.
Please send your CV and cover letter in English.