Channel Marketing Specialist, Sony Europe BV

Channel Marketing Specialist

Sony Europe BV · Publicerad 24 feb 2021

Company description:

Our mission is simple. We aim to inspire and fulfill curiosity across the globe. We want to be responsible for getting hearts racing, stirring ambition, and putting a smile on the faces of our customers. That challenge, combined with our spirit of innovation, motivates us to create groundbreaking technology, entertainment, and services for people worldwide. Our history as a global brand has been built around employees that all have a passion for touching peoples' lives, and pride in pushing beyond the status quo to produce truly extraordinary results.

Job description:

About the role:

Are you a digital marketing expert
? Are you self-motivated with a pro-active attitude? Do you have drive and determination to maximise and optimise Sony's online / offline presence / marketing and 360° marketing?
If your answer is yes, your next career opportunity might be around the corner!
We are looking for a Channel Marketing Specialist who will lead Sony's efforts with our retail partners, as the functional marketing expert, during the full consumer journey in Sweden.
In your role you will develop the Online & Offline strategy and visibility for assigned customers in coordination with the Country Sales Manager and Trade Marketing Manager. You will be responsible to manage and coordinate all in-store and digital marketing activities within the assigned channel(s). You will work closely with the channel head and sell-in team for goal setting and activation plan, designing and implementing digital initiatives to drive higher online sales for Sony.

You will also:

Take care of the online best visibility & experience (contents & location) within the channel partners, ensuring that the ranged products are shown in a compelling way and with relevant contents to the end users to drive omnichannel conversion
Improve search engines and organic rankings within the channel
Deliver Omnichannel Consistent and Optimal product communication message within the assigned Sony business partners
Work with cross-functional teams through implementation and compliance of product communication for ensuring desired results
Measure and evaluate ROI and sales and promotion effectiveness of all online trade marketing activities within the channel

Required profile:

About you:

Our successful candidate has hands on experience in digital marketing retail. You are facts and figures oriented with excellent eyes for detail. You are innovative, creative with planning and team working capability.

Other competences we are looking for:

At least 3 years of relevant work experience
University degree with relevant educational background for the role
Fluent in Swedish and English spoken & written
Ambitious and with professional appearance
Knowledge in Microsoft Excel, Google Analytics, RSS, SEM (Google Adwords, Ads (FB, IG, Twitter and Youtube), CRM & other relevant IS tools

We value:

Experience in Sales or Marketing
Assets creation, content management and UX are valued
Retail experience

What we offer:

Competitive salary package

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Om företaget

Our mission is simple. We aim to inspire and fulfill curiosity across the globe. We want to be responsible for getting hearts racing, stirring ambition, and putting a smile on the faces of our customers. That challenge, combined with our spirit of innovation, motivates us to create groundbreaking technology, entertainment, and services for people worldwide. Our history as a global brand has been built around employees that all have a passion for touching peoples' lives, and pride in pushing beyond the status quo to produce truly extraordinary results.

+ Läs mer om företaget