Royal Canin · Publicerad 19 okt 2021

Location: Copenhagen, Denmark

Do you have an experience in project management and trade marketing? Are you passionate about pets, especially cats and dogs? Would you like to be in an environment where people share your passion?

We are looking for two Trade Marketing Specialists in Copenhagen, Denmark. One working with PRO customers & partners and second for our veterinary (VET) clients, covering Sweden & Finland markets.

At Royal Canin we offer you freedom combined with responsibility and the possibility to make a significant difference in your daily work. Here at Royal Canin, which belongs to Mars, your tomorrow starts today.

A day in the life of a Trade Marketing Specialist (covering Sweden & Finland)

For PRO customers
As a Trade Marketing Specialist PRO, you will be responsible for the implementation of all trade marketing actions and other relevant activities in PRO to support business growth and ensure the perfect execution of the priorities.

You will also actively collaborate and support the PRO sales teams to reinforce partnership with PRO customers and partners (breeders, kennel clubs and other relevant organisations). You will also contribute to further development of PRO Marketing business drivers such as prescription, new product launches, promotional plan, merchandising, sponsorships, product's visibility in PRO and support with materials for trainings and other events.

For VET customers
As a Trade Marketing Specialist VET (Veterinarians), you will be responsible for implementing and executing trade marketing activities in VET sales team. You will plan and create new campaigns for the VET channel together with the Key Account Manager and Portfolio Activation team. You will also manage and supervise the VET marketing budget, as well as develop and lead the executing of launches and in-store trade promotions with excellence in the Nordic VET channel. Measure and analyze the results of these plans and activities.

Essential duties and responsibilities
You will also be responsible for the following tasks in both teams:
  • Develop annual trade plans and identify other growth opportunities (incl. tailor made promotions and communication) together with Customer Marketing Manager and Sales Managers
  • Lead the execution of the activities in the annual plans incl. product launches in cooperation with the Sales Managers so the promotions support a sales uplift in the PRO/VET (depending on the team) channel as well as an increase in recruitment KPIs
  • Develop local marketing material incl. any promotional material needed for partners (including translation to 2 languages) both in printed and digital formats
  • Translate insights into convincing trade argumentations and solutions for PRO/VET (depending on the team) customers
  • Drive CRM solutions within the pet owner ecosystem in collaboration with the brand team
  • Measure and analyse the results of the plans and activities aiming for efficiency and efficacy increase
  • Monitor and manage the budget together with Customer Marketing Manager: forecast all expenses and allocate the spend based on prioritization by activity
  • Manage internal and external partners to create impactful and profitable trade marketing materials that support the marketing calendar
  • Coordinate B2B Events including the purchasing of event materials to build a "center of excellence" increasing the efficiency and reduce costs. Covering all B2B events in PRO (Only for PRO position)
What are we looking for?
We are looking for you if you are deeply passionate about marketing, communications, and project management. You are used to take initiative, seek responsibility and drive for the results. Also, you want to be a part of making a better world for pets - especially, cats & dogs.

Ideally You are/have:
  • At least Bachelor's degree in Business Administration, Marketing or Communication or another related field
  • Minimum 3 years' experience in trade marketing from the FMCG environment, preferably within pet trade
  • Managed different projects
  • Ability to create strong relationships and partnerships with internal and external stakeholders
  • Excellent communication and presentation skills - both oral and written
  • Fluent in English and at least one Nordic language (preferably Finnish)
We offer
With us, you get the best of both worlds - the feeling of being part of a team at a smaller local site while being part of one of the world's largest privately owned businesses. Royal Canin is a fast-paced workplace with a dynamic and informal culture, with clear principles that have guided us to success by long time.

We also believe that you are passionate about animals. Would you like to be in an environment where people share your passion? You will be located at the head office in Copenhagen, and here you get the opportunity to take part in a culture that builds a better world for pets. That's what drives the company and its employees to perform at the top!

Working life here is never just about a single person, a single project, or a single brand. It's about how you can grab everything that's within your reach and use it to pursue mutual, long-term gain. It's about having ideas. And ideals. It's the mix of integrity and ambition that makes Mars and Royal Canin a special place to work, which is yearly recognized as one of the best workplaces in the world by Best Place to Work.

To apply, please use the 'APPLY' button. We much look forward to receiving your CV and cover letter in English by 5 December 2021 at the latest. In the cover letter, please indicate which position you are interested in. Since interviews will be held continuously, applications are assessed on a continuous basis, which is why we encourage you to send your application as soon as possible.

If you want to know more about the position, you are welcome to contact Katrine Stenvald (Customer Marketing Lead Pet Professional) by

At Royal Canin (a part of Mars Inc.), we believe in the power of diversity as we strive to be united by our visible and invisible differences. In the world we want tomorrow society is inclusive. We welcome everyone to apply no matter your gender, ethnicity, physical abilities, religion, or sexual orientation.

Royal Canin
Royal Canin is part of the Mars family and offers great opportunities for both personal and professional development. Royal Canin offers an exciting and interesting role with nice colleagues in an international organization that invests in its staff. Royal Canin is a leading international company in the industry and the animal feed industry is today one of the fastest growing segments in terms of growth, customer acquisitions and revenues.

If you want to read more about our fantastic company, our values and what drives us, please read more on our website
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